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The Covid crisis has prompted many of us to question the people we value and the way we are doing things. The ‘I Care Campaign’ has been designed to contribute to this ‘Rethink’ by providing key information on a number of topics that warrant some careful consideration. 

Choosing, sending or displaying a product could prompt others to engage with a topic. They might then discuss it with family and friends and by so doing, each of us starts our own campaign, taking small steps to ‘Spread the Word’. As Greta Thunberg’s book reminds us “No one is too small to make a difference”.

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I Care

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