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Fast food packaging is so often thrown away without a second glance even though some of the packs are elegantly designed. This card support for a wrap, made from paperboard, is a fine example.

Plastic packaging is increasingly identified as a major component of the pollution gathering in our oceans. Cardboard and paper pulp products are the obvious alternatives, especially If they are left uncoated so that they can be recycled.  


The first commercial paperboard was produced in England in 1817. A Brooklyn printer and paper bag manufacturer then invented the pre-formed cardboard box in 1890. This was cut to shape and creased ready to fold. These boxes became popular with the growth of breakfast cereals in the early part of the 20th century. They are now an integral element of product packaging where the versatility of paperboard makes it suitable for packaging items as diverse as hair dryers and chocolates. 


Paperboard is made in the same way as paper. Wood pulp is bleached and spread onto a mesh conveyor belt on a machine that can handle heavier grades of material. Some paperboards are made from multilayers of pulp to create a thicker board. The top layer may be a different colour or be coated to give it a better appearance. The board is dried and rolled to smooth the surface before being cut into sheets. 


The pack is made from simple curves which echo one another. The upper section is an elongated semi ellipse which complements the base and reveals the inner white lining. The slightly curved front surface catches the light and gives a gradation of tone across the base. This is reversed on the upper section which appears to catch more light. The whole pack casts interesting shadows making it stand out from the background. 


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